THE LANGUAGE OF MEDIA IN THE DIGITAL AGE
Contemporary journalism faces many challenges, one of them being adjustment to new trends caused by the advancement of new technology. In such circumstances traditional media need to find a way to reach new audiences that is present on online platforms. Those adjustments and changes, among other things, imply revisiting traditional concept of journalistic genres and new approach in shaping an information through the change of linguistic and stylistic characteristics resulting with the new media language. The aim of this paper is to offer an insight into the previous research of this topic in order to position the role of traditional media in the digital era. Although the process of media digitalization is not new, adjustment to new conditions is ongoing, recreating the term of new journalism over and over
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