UNDERSTANDING AND QUALITY CONTROL THROUGH A NEW PRODUCT
Quality is often used to signify 'excellence' of a product or service. Quality and reliability,
comes back the answer. The two are used synonymously, often in a totally confused way.
Cleаrly, part of the acceptability of a product or service will depend on its ability to function
satisfactorily over a period of time, and it is this aspect of performance which is given the name
reliability. It is the ability of the product or service to continue to meet the customer
requirements. Reliability ranks with quality in high level of importance, since it is a key factor
in many purchasing decisions where alternatives are being cosidered. Many of the general
management issues related to achieving product or service quality are also applicable to
reliability. The requirements are of paramount importance in the assesment of the quality of
any product or service, and quality is the most important aspect of competitiveness.
New York, 1989, p.94 – 120
 Garcia, R.: Creating and Marketing New Products and Services, CRC Press/Taylor &
Francis, Boca Raton, 2014, str. 7 - 17.
 Deming Walter E. Quality, Productivity, and Competitive Position, MIT Centre for
Advanced Engineering Study, Cambridge, Mass, 1982
 Juran Joseph M.Gruna F M.Quality Planning and Analysis 2nd , New York: McGraw –
Hill Book Company, 1980