ПЛАНИРАЊЕТО КАКО ПОЧЕТНА ФАЗА ЗА ФОРМУЛИРАЊЕ НА СТРАТЕГИЈА НА ОРГАНИЗАЦИОНИТЕ СУБЈЕКТИ (со посебен осврт на текстилната дејност)

Abstract

Business entities in the contemporary environment, which is filled with everyday changes can survive only with the application of rational strategic planning. The process of daily and strategic planning is done in order to pave the way to achieving goals in business. An important part of this business is understanding the mission and vision of the company, organizational values and culture in order to achieve harmonization, coordination and alignment Conquests actions to improve organizational performance and achieve maximum business results. The meaning and importance of planning and strategic activities for ‘‘life’‘ of business entities, through theoretical and empirical views are elaborated in this paper.