ОРГАНИЗАЦИСКАТА СТРАТЕГИЈА - ВОДИЧ ЗА СОЗДАВАЊЕ И ОДРЖУВАЊЕ НА КОНКУРЕНТСКА ПРЕДНОСТ НА ПАЗАРОТ
The success of each enterprise depends on the properly formulated and implemented strategy, and its execution. Thus the business results as well, in a large extent, depend on the competitive advantage that the enterprise has the potential to achieve through its market strategy. Therefore, the strategy becomes a complex action within the business activities of the enterprises whose goal is to participate on the target market and to achieve a competitive advantage in the appropriate activity. The strategy is a roadmap or guideline that drives the organization from the current to the desired condition. It covers the decision-making process and represents a tool for realizing the future plans through strengthening the business endeavours and directing the activity towards goal achievement. The work covers a theoretical review and enpirical research of the organizational strategy, its influence, useage and execution in the organizational entities.