ОРГАНИЗАЦИСКАТА СТРАТЕГИЈА - ВОДИЧ ЗА СОЗДАВАЊЕ И ОДРЖУВАЊЕ НА КОНКУРЕНТСКА ПРЕДНОСТ НА ПАЗАРОТ

  • Natasa Nikovska

Abstract

The success of each enterprise depends on the properly formulated and implemented strategy, and its execution. Thus the business results as well, in a large extent, depend on the competitive advantage that the enterprise has the potential to achieve through its market strategy. Therefore, the strategy becomes a complex action within the business activities of the enterprises whose goal is to participate on the target market and to achieve a competitive advantage in the appropriate activity. The strategy is a roadmap or guideline that drives the organization from the current to the desired condition. It covers the decision-making process and represents a tool for realizing the future plans through strengthening the business endeavours and directing the activity towards goal achievement. The work covers a theoretical review and enpirical research of the organizational strategy, its influence, useage and execution in the organizational entities.


 

Published
Sep 12, 2018
How to Cite
NIKOVSKA, Natasa. ОРГАНИЗАЦИСКАТА СТРАТЕГИЈА - ВОДИЧ ЗА СОЗДАВАЊЕ И ОДРЖУВАЊЕ НА КОНКУРЕНТСКА ПРЕДНОСТ НА ПАЗАРОТ. Yearbook - Faculty of Economics, [S.l.], v. 8, n. 1, p. 171-182, sep. 2018. ISSN 1857- 8632. Available at: <http://js.ugd.edu.mk/index.php/YFE/article/view/2440>. Date accessed: 17 nov. 2018.