STRATEGIC MARKETING AND ITS PRINCIPLES

  • A.N. Romanova

Abstract

One of proofs of importance of a role of marketing as instrument of development of the competitive enterprise is the scheme: on the market goods adapted to desires and needs of consumers are delivered; demand for them grows, it promotes increase of labor productivity and decrease in costs of production; therefore the price of goods goes down, attracting new buyers; expansion of the target market leads to economy at a production scale, to further decrease in expenses and additional profit which is a source of development of the company.

Published
Feb 14, 2018
How to Cite
ROMANOVA, A.N.. STRATEGIC MARKETING AND ITS PRINCIPLES. Меѓународна научна и практична конференција „Управување со развојот на економските регионални системи“, [S.l.], p. 177-181, feb. 2018. Available at: <http://js.ugd.edu.mk/index.php/urers/article/view/2126>. Date accessed: 25 june 2018.