THEORETICAL ASPECTS OF THE INDUSTRY EVENT-MARKETING
Abstract
The existence of an effective advertising significantly influences on consumer behavior in the selection of goods (services) and making a purchase, and, consequently, the efficiency of the company.
Published
Feb 14, 2018
How to Cite
GUСSHA, S.Y..
THEORETICAL ASPECTS OF THE INDUSTRY EVENT-MARKETING.
Меѓународна научна и практична конференција „Управување со развојот на економските регионални системи“, [S.l.], p. 198-201, feb. 2018.
Available at: <http://js.ugd.edu.mk/index.php/urers/article/view/2130>. Date accessed: 12 dec. 2019.
