THEORETICAL ASPECTS OF THE INDUSTRY EVENT-MARKETING

  • S.Y. Guсsha

Abstract

The existence of an effective advertising significantly influences on consumer behavior in the selection of goods (services) and making a purchase, and, consequently, the efficiency of the company.

Published
Feb 14, 2018
How to Cite
GUСSHA, S.Y.. THEORETICAL ASPECTS OF THE INDUSTRY EVENT-MARKETING. Меѓународна научна и практична конференција „Управување со развојот на економските регионални системи“, [S.l.], p. 198-201, feb. 2018. Available at: <http://js.ugd.edu.mk/index.php/urers/article/view/2130>. Date accessed: 16 dec. 2018.