THE MANAGEMENT AND ITS ROLE IN THE INTERNATIONAL BUSINESS

Abstract

The management is key component in one company and it has essential role in its development, success and strategic goals. Its meaning is specially emphasized in the international business, where the only way to achieve competitive advantage and positive results is to have established, developed management team that has the necessary experience, ambitions and knowledge to fight against all risks and difficulties in the international environment. Every international business has to be able to point out and define its management strategies, vision and mission through which it can reach the plans and goals of the business, as well as the directions for achievement of those plans and goals, and of course – awareness for the cultural diversity as main precondition for creating innovative, ideological compаnies that have aspirations outside the borders of the domicile country.