THE TYPE OF WORK ENVIRONMENT AND THE DEVELOPMENT OF INNOVATION WITHIN ENTERPRISES IN MACEDONIA

Abstract

This paper in the foreground emphasizes the need of connection of the type of work environment and innovation of enterprises. Innovations, as an initial development impulse and an important factor for building a sustainable competitive advantage of enterprises, deserves a closer observation in terms to establish the specifics that determine them. The type of work environment is certainly just one of the important segments that have a strong impact in term so inhibiting or encouraging creativity and innovation within the enterprises. This paper aims to establish the condition on this matter in enterprises in Macedonia, what kind of work environment is typical for Macedonian companies and how it contributes to the development of their innovation.  In this sense is the hypothesis, whose testing is necessary to determine the presence or absence of a connection between these two segments (innovation and type of work environment) in Macedonian enterprises. For this purpose the focus of the research are companies which show innovation in their work. It is about 31 enterprises all on the territory of the Republic of Macedonia. The results of the survey aim to detect the condition on this issue in enterprises in Macedonia, to determine weaknesses and to make proper recommendations for future development through improving their management in terms of creating a better work environment, which will go in favour of creating better business results through innovation.