ANALYSIS OF THE POSITIONING OF TRADING COMPANIES IN SERBIA USING THE TODIM METHOD
Keywords:
Positioning, trading companies, Serbia, TODIM method
Abstract
Researching the positioning of trading companies globally and in each country, which means in Serbia, is a very challenging issue. In doing so, various methods of multi-criteria decision-making are increasingly being used. This provides a realistic basis for improving the positioning of a specific trading company by applying relevant measures. This study investigates the positioning of trading companies in Serbia using the TODIM method. The results of this study show that the top five trading companies in Serbia include: Delhaize Serbia, Lidl Serbia, Mercator-S, Nelt CO and Phoenix Pharma DOO. In Serbia, Delhaize Serbia ranks first in overall performance. The worst-positioned trading company is DOO Vimeksim SRB Novi Sad. To improve the positioning of trading companies in Serbia, it is necessary to manage business income, profit, assets, capital, and human resources as efficiently as possible. In this direction, it is important to adapt as adequately as possible to dynamic business changes. The function of this is the digitization of the entire business.
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References
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Chakraborty, S. and Chakraborty, A. (2018). Application of TODIM (TOMada de Decisao Interativa Multicriterio) method for under-construction housing project selection in Kolkata. Journal of Project Management, 3, 207–216.
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Gomes LFAM and Rangel LAD (2009a). An application of the TODIM method to the multicriteria rental evaluation of residential properties. European Journal of Operational Research, 193 (1), 204-211.
Gomes LFAM, Rangel LAD and Maranhão FJC (2009b). Multicriteria analysis of natural gas destination in Brazil: An application of the TODIM method. Mathematical and Computer Modeling, 50 (1-2), 92-100.
Li, Y, Shan, Y and Liu, P (2015). An Extended TODIM Method for Group Decision Making with The Interval Intuitionistic Fuzzy Sets. Mathematical Problems in Engineering vol. 2015, Article ID 672140, 9 pages. doi.org/10.1155/2015/672140
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Lukic, R., Hadrovic Zekic, B. and Crnjac Milic, D. (2020a). Financial performance evaluation of Trading companies in Serbia using the integrated Fuzzy AHP - TOPSIS Approach. 9th International Scientific Symposium region, entrepreneurship, development, Under the auspices of the Republic of Croatia Ministry of Science and Education, Osijek, June: 690-703.
Lukic, R., Vojteski Kljenak, D. and Anđelić, S. (2020b) Analyzing financial performances and The efficiency of the retail food in Serbia by using the AHP-TOPSIS method. Economics of Agriculture, Year 67, No. 1, 2020, (pp. 55-68), Belgrade.
Lukic, R. (2020c). Analysis of the efficiency of trade in oil derivatives in Serbia by applying the fuzzy AHP-TOPSIS method. Business Excellence and Management, 10 (3), 80-98.
Sarsour, N, Dağlı, H. and Perçın, S. (2020). Financial performance evaluation Using fuzzy graph and fuzzy entropy methods: wholesale and retail industry. Ullarsurası İktisadi ve İdari İncelemeler Dergisi, 28, 47-64. DOI: 10.18092/ulikidince.653144.
Saaty, T.L. (2008). Decision Making With The Analytic Hierarchy Process. Int J Serv Sci, 1 (1), 83-98.
Tosun, Ömür and Akyuz, Gökhan (2014). A Fuzzy TODIM Approach for the Supplier Selection
Problem. International Journal of Computational Intelligence Systems, 8, 317-329. 10.1080/18756891.2015.1001954.
Uysal, F, and Tosun, Ö (2014). Multi-criteria analysis of the residential properties in Antalya using TODIM method. Procedia - Social and Behavioral Sciences, 109, 322-326.
Velasquez, M. and Hester, P.T. (2013). An analysis of multi-criteria decision-making methods. Int J Oper Res, 10, 56–66.
Chakraborty, S. and Chakraborty, A. (2018). Application of TODIM (TOMada de Decisao Interativa Multicriterio) method for under-construction housing project selection in Kolkata. Journal of Project Management, 3, 207–216.
Ersoy, N. (2017). Performance measurement in the retail industry by using multi-criteria decision making Ege Academic
https://doi.org/10.21121/eab.2017431302
Cagri Tolga, A. et al (2013). A fuzzy multi-criteria decision analysis approach for retail location selection. International Journal of Information Technology and Decision Making, 12 (4), 729-755.
Gaur, L., Agarwal, V. and Anshu, K. (2020). Fuzzy DEMATEL Approach to Identify the Factors Influencing Efficiency of Indian Retail Websites. In: Kapur P, Singh O, Khatri S, Verma A (eds) Strategic System Assurance and Business Analytics. Asset Analytics (Performance and Safety Management). Springer, Singapore. https://doi.org/10.1007/978-981-15-36472_6
Gomes LFAM and Lima MMPP (1992). TODIM: Basics and application to multicriteria ranking of projects with environmental impacts. Foundations of Computing and Decision Sciences, 16 (4), 113-127.
Gomes LFAM and Rangel LAD (2009a). An application of the TODIM method to the multicriteria rental evaluation of residential properties. European Journal of Operational Research, 193 (1), 204-211.
Gomes LFAM, Rangel LAD and Maranhão FJC (2009b). Multicriteria analysis of natural gas destination in Brazil: An application of the TODIM method. Mathematical and Computer Modeling, 50 (1-2), 92-100.
Li, Y, Shan, Y and Liu, P (2015). An Extended TODIM Method for Group Decision Making with The Interval Intuitionistic Fuzzy Sets. Mathematical Problems in Engineering vol. 2015, Article ID 672140, 9 pages. doi.org/10.1155/2015/672140
Lotfi, F.H. and Fallahnejad, R. (2010) Imprecise Shannon's entropy and multi-attribute decision making. Entropy, 12, 53-62.
Lukic, R. and Hadrovic Zekic, B. (2019) Evaluation of the efficiency of trade companies in Serbia using the DEA approach. Proceedings of the 19th International Scientific Conference Business Logistics in Modern Management October 10-11, Osijek, Croatia, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek: 145-165.
Lukic, R., Hadrovic Zekic, B. and Crnjac Milic, D. (2020a). Financial performance evaluation of Trading companies in Serbia using the integrated Fuzzy AHP - TOPSIS Approach. 9th International Scientific Symposium region, entrepreneurship, development, Under the auspices of the Republic of Croatia Ministry of Science and Education, Osijek, June: 690-703.
Lukic, R., Vojteski Kljenak, D. and Anđelić, S. (2020b) Analyzing financial performances and The efficiency of the retail food in Serbia by using the AHP-TOPSIS method. Economics of Agriculture, Year 67, No. 1, 2020, (pp. 55-68), Belgrade.
Lukic, R. (2020c). Analysis of the efficiency of trade in oil derivatives in Serbia by applying the fuzzy AHP-TOPSIS method. Business Excellence and Management, 10 (3), 80-98.
Sarsour, N, Dağlı, H. and Perçın, S. (2020). Financial performance evaluation Using fuzzy graph and fuzzy entropy methods: wholesale and retail industry. Ullarsurası İktisadi ve İdari İncelemeler Dergisi, 28, 47-64. DOI: 10.18092/ulikidince.653144.
Saaty, T.L. (2008). Decision Making With The Analytic Hierarchy Process. Int J Serv Sci, 1 (1), 83-98.
Tosun, Ömür and Akyuz, Gökhan (2014). A Fuzzy TODIM Approach for the Supplier Selection
Problem. International Journal of Computational Intelligence Systems, 8, 317-329. 10.1080/18756891.2015.1001954.
Uysal, F, and Tosun, Ö (2014). Multi-criteria analysis of the residential properties in Antalya using TODIM method. Procedia - Social and Behavioral Sciences, 109, 322-326.
Velasquez, M. and Hester, P.T. (2013). An analysis of multi-criteria decision-making methods. Int J Oper Res, 10, 56–66.
Published
2025-06-26
Section
Banking and Finance
