@article{Nikovska_2018, title={ОРГАНИЗАЦИСКАТА СТРАТЕГИЈА - ВОДИЧ ЗА СОЗДАВАЊЕ И ОДРЖУВАЊЕ НА КОНКУРЕНТСКА ПРЕДНОСТ НА ПАЗАРОТ}, volume={8}, url={https://js.ugd.edu.mk/index.php/YFE/article/view/2440}, abstractNote={<p>The success of each enterprise depends on the properly formulated and implemented strategy, and its execution. Thus the business results as well, in a large extent, depend on the competitive advantage that the enterprise has the potential to achieve through its market strategy. Therefore, the strategy becomes a complex action within the business activities of the enterprises whose goal is to participate on the target market and to achieve a competitive advantage in the appropriate activity. The strategy is a roadmap or guideline that drives the organization from the current to the desired condition. It covers the decision-making process and represents a tool for realizing the future plans through strengthening the business endeavours and directing the activity towards goal achievement. The work covers a theoretical review and enpirical research of the organizational strategy, its influence, useage and execution in the organizational entities.</p> <p>&nbsp;</p&gt;}, number={1}, journal={Yearbook - Faculty of Economics}, author={Nikovska, Natasa}, year={2018}, month={Sep.}, pages={171-182} }