Creating and Maintaining a Competitive Advantage to Enteprises Through Building Marketing Strategy. Yearbook - Faculty of Economics, [S. l.], v. 3, n. 1, p. pp.21–32, 2013. Disponível em: https://js.ugd.edu.mk/index.php/YFE/article/view/484. Acesso em: 5 may. 2026.