THE IMPACT OF COVID PANDEMIC AND THE POLICY ACTION FOR RECOVERY OF THE SMALL AND MEDIUM ENTERPRISES

Marija Magdincheva-Shopova; Aneta Stojanovska-Stefanova

doi:10.46763/IJEMT2111062msh

Marija Magdincheva-Shopova Goce Delcev University of Stip, Faculty of tourism and business logistics
Aneta Stojanovska-Stefanova Goce Delcev University of Stip, Faculty of tourism and business logistics

DOI: https://doi.org/10.46763/IJEMT2111062msh

Keywords: strategy, negative effects, state measures, pandemic

Abstract

The current pandemic circumstances caused by the impact of the COVID-19 virus is an obstacle for the management of small and medium enterprises (SMEs). Due to the crisis, the management of SMEs is forced to introduce changes and policies in order to quickly adapt to the changes in the environment and overcome the situation swiftly.

It is an indisputable fact that the SMEs are drivers of the inclusive economic growth and operators for creating productive and sustainable occupations. Therefore, the subject of this paper focuses on recognizing the negative effects on the work of the SMEs caused by the impact of the COVID-19 virus and the pandemic, as well as the policies and measures taken by management and the state in order to overcome the situation, which has been going on for two years.

The changes in the life and the work that consist of the introduction of restrictive measures, changes in the social life of people have caused reduced workload or the closure of many SMEs for a certain period of time. This paper presents an overview of the impact of the COVID-19 virus on the work of the SMEs, as well as the policies and measures implemented by the SMEs and the state in order to overcome the situation.

The main focus of the paper is on the operational adjustment policies of the enterprises implemented by the managers in the new working conditions.

References

1. Guth, W. D., and Ginsberg, A. (1990). Guest Editors’ Introduction: Corporate Entrepreneurship. Strategic Management Journal, 11(5), 5-15
2. Hurrell A.and Woods N. (1999), Inquality, Globalization and World Politics, Oxford, Oxford University Press,15-35
3. Magdinceva-Sopova Marija and Stojanovska-Stefanova Aneta and Postolov, Kiril (2020) Impact of Covid-19 on human resources in small and medium enterprises: the case of Macedonia. International Journal Knowledge, pp.1-17
4. Magdinceva Sopova, Marija and Stojanovska-Stefanova, Aneta and Postolov, Kiril (2021) Types of crises in the work of entrepreneurs: The impact of the global health crisis. Knowledge - International Journal Vol.46.1., 46 (1). pp. 171-175
5. Лукиќ А, Нововиќ М., (2021), Accounting and audit in theory and practice, Бања Лука Колеџ, 2021, стр.79
6. Kirk, C. P., and L. S. Rifkin. (2020) “I’ll Trade You Diamonds for Toilet Paper: Consumer Reacting, Coping and Adapting Behaviors in the COVID-19 Pandemic.” Journal of Business Research 117: 124–131
7. Ratten Vanesa,(2020), Coronavirus (covid-19) and entrepreneurship: changing life and work landscape, Journal of Small Business & Entrepreneurship, VOL. 32, No.. 5, 503–516
8. Радовановиќ Т. (2004),Успешен Претприемач, Нови Сад, стр 19-21