OPPORTUNITIES FOR THE DEVELOPMENT OF WINE TOURISM IN THE DOURO RIVER REGION

Abstract

Portugal is one of the largest producers of wine in Europe and the world. This is a good prerequisite for the development of wine tourism. There are 8 wine-growing regions and 11 tourist routes in the country. The Douro region is the oldest demarcated wine region in the world. Since the 18th century, Port wine has been world-renowned for its quality. This long tradition of viticulture creates a cultural landscape of exceptional beauty and opportunities for tourism development. Since 2001, the region has been declared a World Heritage Site by UNESCO.