THE IMPACT OF EFFECTIVE COMMUNICATION AND APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS COMMUNICATION CHANNELS

Nikifor Djalev; Dragica Chugunska Djaleva

doi:10.46763/IJEMT2551105dj

Nikifor Djalev Master Studies student at Faculty of tourism and business logistics, Goce Delcev University, Stip, North Macedonia
Dragica Chugunska Djaleva Master Studies student at Faculty of tourism and business logistics, Goce Delcev University, Stip, North Macedonia

DOI: https://doi.org/10.46763/IJEMT2551105dj

Keywords: effective communication, business communication, artificial intelligence, chatbots, digital communication, automation

Abstract

In the modern digital society, effective communication is one of the key factors for success in business. At the same time, artificial intelligence (AI) is becoming an important tool for improving communication processes, enabling automation, personalization and better availability of information. This paper aims to explore the impact of effective communication and the application of AI on business communication channels.

Through an analysis of relevant scientific literature and contemporary practices, the basic principles of effective communication, traditional and modern business communication channels, as well as the way in which AI transforms these channels are reviewed. Special emphasis is placed on the use of chatbots, email automation tools, sentiment analysis and translation services. This manuscript identifies key benefits from the application of AI, such as increased efficiency, improved user experience and resource optimization, but also potential risks such as lack of empathy, privacy threats and misinterpretation of messages. Also, it concludes with recommendations for a balanced and ethical integration of AI in business communication.