THE IMPACT OF DIGITALIZATION ON STRESS AND WELL-BEING AMONG TOURISM EMPLOYEES

Authors

  • Martin Dzambaski Macedonian

DOI:

https://doi.org/10.46763/

Keywords:

Еmployee well-being, occupational stress, digital transformation, hospitality workforce, mental health, technological adaptation, organizational change.

Abstract

In the contemporary tourism industry, digitalization has become an inevitable part of everyday processes — from online reservations to automated shift management. Although digital tools have the potential to facilitate work processes, they simultaneously bring new challenges, such as constant exposure to online reviews and the feeling of 24/7 availability. The aim of this paper is to examine how digitalization affects the level of stress and well-being of employees in tourism. The research is conducted through a quantitative method — a survey designed to measure sources of stress, perceptions of digitalization, and the level of job satisfaction. The results will provide insight into which digital solutions reduce and which increase stress among personnel. Based on the findings, recommendations will be proposed to improve work organization and strengthen the mental well-being of employees. The paper aims to contribute to the creation of more sustainable and human-centered working conditions in tourism in the digital era.

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Published

2025-12-25