International Journal of Economics, Management and Tourism
type: channel
description: The International Journal of Economics, Management and Tourism (IJEMT) is published by the Faculty of Tourism and Business logistics at University “Goce Delchev”, Shtip, N. Macedonia. The journal is dedicated to the advancement of interdisciplinary research and practices across economics, management, and tourism, and become a leading journal in its field. Each submitted paper will be sent for blinded peer review. The IJEMT is peer-reviewed and issued two times per year, in both online version and printed version[*]. All manuscripts should be classified according to JEL Classification System https://www.aeaweb.org/econlit/jelCodes.php?view=jel [*] - Printed version of IJEMT e-ISSN. Printing on demand - Extra fee will be charged to the author/s.
publisher: Faculty of Tourism and Business Logistics, Goce Delcev University, Stip, North Macedonia
language: en
publication name: International Journal of Economics, Management and Tourism
issn: 2671-3810
items: DIGITAL RISK GOVERNANCE AND SUSTAINABILITY IN SMES: EVIDENCE FROM NORTH MACEDONIA
items: ATKINSON-STIGLITZ THEOREM IN DIRECTED TECHNOLOGICAL CHANGE (DTC-AABH MODEL) WITH RAMSEY–MIRRLEES–PIGOU POLICY SYSTEM
items: BUSINESS STRATEGY AND MARKETING INTEGRATION IN THE TEXTILE INDUSTRY: AN ANALYTICAL APPROACH
items: HACCP IN HOSPITALITY AND TOURISM EVOLUTION AND INTERNATIONAL APPLICATION
items: BRIEF ANALYSIS OF MACEDONIAN LAKE TOURISM
items: SOCIAL MEDIA ADVERTISING: MODERN STRATEGIES, FORMATS AND EFFECTIVENESS
items: INTEGRATING LOCAL AGRI-FOOD PRODUCTS INTO TOURISM VALUE CHAINS: IMPLICATIONS FOR SUSTAINABLE RURAL DEVELOPMENT
items: ECONOMIC EFFECTS OF TOURISM IN NORTH MACEDONIA: ANALYSIS OF TOURISM REVENUES AND THEIR CONTRIBUTION TO GDP
items: DRIVERS OF DEPOSIT GROWTH IN NORTH MACEDONIA: AN EMPIRICAL STUDY
items: BENEFITS OF THE EUROPEAN MARKET IN THE INTERNATIONAL ECONOMY
items: ANALYSIS OF THE IMPACT OF FINTECH MARKETING STRATEGIES IN FINTECH COMPANIES
items: IMPLEMENTATION OF THE SMART SPECIALISATION STRATEGY IN NORTH MACEDONIA
items: IMPROVING CONDITIONS FOR INNOVATION POLICY IN NORTH MACEDONIA
items: GLOBAL CORRELATED SIGNAL GAMES UNIQUE EQUILIBRIA:CURRENCY ATTACKS WITH(OUT) STERILIZATIONS AND BANK RUNS WITH HETEROGENOUS COST AND DIAMOND SEARCH MODEL AS GLOBAL GAME
items: COMPARISON OF PROJECT MANAGEMENT PRACTICES IN IT/ENGINEERING AND HOSPITALITY/TOURISM
items: THE IMPACT OF DIGITALIZATION ON STRESS AND WELL-BEING AMONG TOURISM EMPLOYEES
items: CULTURAL TOURISM AS A DRIVER OF LOCAL ECONOMIC DEVELOPMENT: THE CASE OF OHRID, NORTH MACEDONIA
items: DEVELOPMENT OF RURAL TOURISM IN NORTH MACEDONIA AS AN ALTERNATIVE TO MASS TOURISM
items: Leadership and Empowerment in Post-COVID Hospitality: Building Human Potential in North Macedonia
items: Factors Influencing Human Potential as a Prerequisite for Quality Hospitality: An Empirical Study from North Macedonia
items: "Blue Zone" in tourism
items: IMPORTANCE OF MEASURING SERVICE QUALITY IN THE SERVICE INDUSTRY
items: THE ROLE OF STANDARDIZATION IN THE FOOD INDUSTRY
items: BRIEF HISTORICAL ACCOUNT OF THE HOTEL INDUSTRY IN BITOLA (On the occasion of 180 years since the first hotel in Bitola 1843)
items: CHALLENGES IN MANAGING EMPLOYEES WITH DIFFERENT CHARACTERISTICS
items: IMPLEMENTATION OF TQM TOOLS FOR OPTIMAL RESULTS: TOOLS FOR BETTER PRODUCTS
items: OPTIMAL TAXATION IN BEN-PORATH MODEL
items: THE CHALLENGES OF INTERNATIONAL RELATIONS IN THE POST-COVID ERA
items: EXCHANGE RATE REGIMES AND INFLATIONARY INSTABILITY IN SMALL AND OPEN ECONOMIES: FROM CRISIS TO ECONOMIC RECOVERY
items: THE IMPACT OF EFFECTIVE COMMUNICATION AND APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS COMMUNICATION CHANNELS

DIGITAL RISK GOVERNANCE AND SUSTAINABILITY IN SMES: EVIDENCE FROM NORTH MACEDONIA
type: item
description: Small and medium-sized enterprises (SMEs) represent the backbone of the economy in North Macedonia, yet they increasingly operate in an environment characterized by rapid digitalization and increasing sustainability pressures. This study examines the relationship between digital risk governance maturity and sustainable performance among SMEs in North Macedonia. Specifically, the research investigates how organizational and institutional factors influence the development of digital risk governance and how this capability contributes to environmental, social, and governance (ESG) outcomes. A quantitative research design was employed based on survey data collected from 150 SMEs in North Macedonia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital literacy, formalized digital policies, organizational capacity, export exposure, and institutional pressures significantly influence the maturity of digital risk governance. Furthermore, digital risk governance maturity has a strong positive effect on sustainable performance, confirming its role as a strategic organizational capability. Mediation analysis reveals that digital risk governance partially mediates the relationship between organizational and institutional factors and ESG outcomes. The study contributes to the literature by integrating digital risk governance with sustainability research in the SME context of a transition economy. Practical implications highlight the importance of strengthening digital competencies, formal governance frameworks, and institutional support mechanisms in order to enhance both digital resilience and sustainable development among SMEs. Furthermore, the study confirms that digital risk governance serves as a critical mediator, effectively translating organizational resources into measurable ESG performance.
subject: Articles
  topic: section
subject: sustainability, SMEs, ESG performance, digital maturity, North Macedonia
  topic: keywords
creator: Elizabeta Mitreva
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 72
ending page: 88
doi: 10.46763/

ATKINSON-STIGLITZ THEOREM IN DIRECTED TECHNOLOGICAL CHANGE (DTC-AABH MODEL) WITH RAMSEY–MIRRLEES–PIGOU POLICY SYSTEM
type: item
description: Three forces: Externality (Pigou), Inequality (Mirrlees), Innovation direction (Acemoglu DTC-AABH) along with Ramsey (planner must raise tax revenue only through imposition of tax on commodities only) will be combined in this paper. Total optimal environmental tax includes Pigou + redistribution, Ramsey–Mirrlees term is pure redistribution correction driven by: non-separability <!-- [if gte msEquation 12]><m:oMath><m:r>η</m:r><m:r> </m:r></m:oMath><![endif]--> <!-- [if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:8.4pt; height:12.9pt'> <v:imagedata src="file:///C:/Users/natas/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png" o:title="" chromakey="white"/> </v:shape><![endif]--> inequality aversion <!-- [if gte msEquation 12]><m:oMath><m:r>k</m:r></m:oMath><![endif]--> <!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:6.3pt;height:12.9pt'> <v:imagedata src="file:///C:/Users/natas/AppData/Local/Temp/msohtmlclip1/01/clip_image003.png" o:title="" chromakey="white"/> </v:shape><![endif]--> <img src="[binary]" width="8" height="17"> . Ramsey-Mirrlees term shows: how dirty consumption correlates with ability and whether taxing pollution also redistributes income. Covariance term on the other hand is structural meaning:If high-weight in…
subject: Articles
  topic: section
subject: DTC-AABH
  topic: keywords
subject: Pigou
  topic: keywords
subject: Ramsey
  topic: keywords
subject: Mirrlees
  topic: keywords
subject: Optimal environmental tax equilibrium
  topic: keywords
creator: Dushko Josheski
creator: Natasha Miteva
creator: Tatjana Boshkov
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 25
ending page: 60
doi: 10.46763/

BUSINESS STRATEGY AND MARKETING INTEGRATION IN THE TEXTILE INDUSTRY: AN ANALYTICAL APPROACH
type: item
description: The fashion and textile industry contributes to changes in national and global economies through the purchasing of clothing. Business strategy is necessary for every successful fashion brand. Allowing entrepreneur to think through all aspect of their fashion business with the help of business plan and business strategy, they understand how to deal with any additional obstacles and ensure it has the potential to be a viable business. To interpret the decision within the company must be used marketing research for analyzing the values, wants, needs and behaviors of customers. With the range of techniques and a business philosophy using fashion marketing upon the customer or potential buyer of clothing and related product/ services in order to meet the long-term goals of the organization. It is a major argument that fashion marketing is different from many other areas of the marketing sector. The change is intrinsic and that is the very nature in fashion, giving different emphasis to marketing activities. Also, the role of design in both leading and reflecting consumer demand results in variety of approaches to fashion marketing. Branding, marketing mix, process and skills are important in getting to the target market to see that one fashion brand is the only brand that can provide the right solution to their needs to build royalty and repeat sales. The main channels in marketing intermediaries that help to gets the goods from the manufacturer to the consumer are : retailers, agents, distributors, wholesalers, advertising agencies and marketing research agencies.
subject: Articles
  topic: section
subject: economy
  topic: keywords
subject: fashion
  topic: keywords
subject: marketing concept
  topic: keywords
subject: business process
  topic: keywords
subject: companies
  topic: keywords
creator: Marija Spaseska
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 103
ending page: 110
doi: 10.46763/

HACCP IN HOSPITALITY AND TOURISM EVOLUTION AND INTERNATIONAL APPLICATION
type: item
description: This study examines the evolution and international application of HACCP within hospitality and tourism, focusing on how a preventive food safety framework has developed into a widely adopted operational system. The research is based on qualitative analysis of secondary data derived from peer-reviewed scientific literature, academic publications, and institutional sources accessed through established academic databases. Historical, descriptive, deductive, and comparative methods are applied to analyses the system’s development, its application across different environments, and its performance under varying conditions. The findings indicate that international expansion does not result in uniform implementation. Effectiveness depends on regulatory frameworks, organizational capacity, resource availability, and operational discipline. Formal adoption alone does not ensure consistent outcomes, while integration into daily operational routines significantly enhances reliability. Differences in organizational scale, workforce structure, and regulatory oversight contribute to uneven application across hospitality systems. The study demonstrates that HACCP strengthens the credibility and stability of hospitality services by introducing structured control and predictability. Its international relevance lies in its ability to function within diverse and complex environments, where outcomes depend on consistent application rather than formal recognition alone.
subject: Articles
  topic: section
subject: food safety systems
  topic: keywords
subject: preventive control
  topic: keywords
subject: risk management
  topic: keywords
subject: regulatory frameworks
  topic: keywords
subject: operational consistency
  topic: keywords
creator: Antonio Danev
creator: Dushica Popova
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 89
ending page: 102
doi: 10.46763/

BRIEF ANALYSIS OF MACEDONIAN LAKE TOURISM
type: item
description: The paper presents the main characteristics of Macedonian lake tourism. The main goal is to analyze the main elements of tourism in lake resorts: attractive factors (natural and anthropogenic motives), receptive factors (accommodation and catering facilities) and communicative factors (transport network, port, airport, shipping fleet, etc.) concentrated on the shores of Lake Ohrid, Prespa and Dojran. The second main goal is a brief presentation of the pre-tourist period, the emergence of tourism and tourist periods. The paper pays significant attention to tourist movements: number of tourists, overnight stays and average length of stay, and for a longer period of time. The textual part is enriched with several tables and graphical overviews.
subject: Articles
  topic: section
subject: Lake towns, Ohrid, Struga, Resen, Dojran
  topic: keywords
creator: Nikola Dimitrov
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 129
ending page: 145
doi: 10.46763/

SOCIAL MEDIA ADVERTISING: MODERN STRATEGIES, FORMATS AND EFFECTIVENESS
type: item
description: Social media advertising represents a modern and efficient way to promote brands, products, and services through platforms such as Facebook, Instagram, Tik Tok, and others. These platforms enable precise audience targeting based on demographics, interests, and user behavior, making advertising campaigns highly measurable and effective (Sprinklr, n.d.). The objective of this paper is to examine the role and effectiveness of social media advertising in increasing brand visibility, user engagement, and conversions, and to highlight the strategic components necessary for successful campaigns. Several advertising formats—image ads, video ads, carousel ads, and story-based formats—are used depending on the goals of the campaign. Creating high-quality content, supported by analytics and continuous optimization, significantly enhances the success and visibility of businesses.
subject: Articles
  topic: section
subject: social media, brand, advertising
  topic: keywords
creator: Natasa Miteva
creator: Aleksandra Ivanova
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 111
ending page: 117
doi: 10.46763/

INTEGRATING LOCAL AGRI-FOOD PRODUCTS INTO TOURISM VALUE CHAINS: IMPLICATIONS FOR SUSTAINABLE RURAL DEVELOPMENT
type: item
description: The study explores how local agri-food products are incorporated into tourism value chains and what this means for sustainable rural development. Combining a systematic literature review with bibliometric analysis, this study examines 100 peer-reviewed studies to identify key patterns, challenges, and opportunities. The research highlights five vital areas influencing integration: socio-economic impacts, supply chain governance, environmental sustainability, cultural experiences, and policy coordination. Results show that successful integration can diversify rural incomes, enhance destination authenticity, and boost environmental resilience, especially in remote and resource-sensitive areas. Nonetheless, barriers such as fragmented supply chains, seasonal fluctuations, and limited institutional coordination continue to limit these benefits. The study provides practical insights for policymakers, tourism operators, and local producers, emphasizing the importance of collaborative governance, local branding, and value chain coordination. These insights aim to support strategies that leverage agri-food tourism as a catalyst for sustainable rural development.
subject: Articles
  topic: section
subject: Agri-food integration
  topic: keywords
subject: Tourism value chains
  topic: keywords
subject: Sustainable rural development
  topic: keywords
subject: Local food systems
  topic: keywords
subject: Supply chain coordination
  topic: keywords
subject: Destination authenticity
  topic: keywords
creator: Sead Baraku
creator: Alkida Hasaj
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 118
ending page: 128
doi: 10.46763/

ECONOMIC EFFECTS OF TOURISM IN NORTH MACEDONIA: ANALYSIS OF TOURISM REVENUES AND THEIR CONTRIBUTION TO GDP
type: item
description: This paper examines the economic significance of tourism in North Macedonia by analysing the relationship between key tourism indicators and their contribution to the national economy. The main objective of the research is to determine the role of tourism activity in generating economic effects, particularly through tourism revenues, tourism demand, and their influence on the contribution of tourism to gross domestic product (GDP). The analysis is based on secondary statistical data covering the period 2011–2025, obtained from relevant national and international statistical sources. Several quantitative methods are applied in the study, including descriptive statistics, correlation analysis, regression analysis, and trend analysis. The results of the research indicate a significant relationship between tourism revenues and the contribution of tourism to GDP. The regression analysis shows that tourism revenues have a statistically significant and positive impact on the economic importance of tourism, confirming that the growth of tourism activity directly contributes to the country’s economic development. Furthermore, the trend analysis indicates a gradual increase in tourism revenues in recent years, suggesting a strengthening of the tourism sector. The findings confirm the importance of tourism as a significant economic sector that contributes to revenue generation, economic growth, and job creation. The research provides useful insights into the economic effects of tourism development and may serve as a basis for designing policies aimed at the sustainable development of tourism in North Macedonia.
subject: Articles
  topic: section
subject: Tourism demand
  topic: keywords
subject: economic impact
  topic: keywords
subject: tourism development
  topic: keywords
subject: tourism indicators
  topic: keywords
subject: economic growth
  topic: keywords
creator: Martin Dzambaski
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
starting page: 61
ending page: 71
doi: 10.46763/

DRIVERS OF DEPOSIT GROWTH IN NORTH MACEDONIA: AN EMPIRICAL STUDY
type: item
description: Abstract This article seeks to examine the influence of bank-specific variables and macroeconomic factors on the growth of bank deposits in the Republic of North Macedonia. The study employed the Autoregressive Distributed Lag (ARDL) bounds testing approach, using quarterly data from 2006Q1 to 2024Q2. The empirical results confirm the presence of cointegration among the variables. Furthermore, the analysis indicates that loans, remittances, and foreign exchange reserves have a statistically significant impact on deposit growth. On the other hand, the real change in GDP, weighted interest rates on deposits, CPI and the real change in net salaries do not result in a statistically significant change in deposits, in either the short or long term. These findings have significant policy implications for decision-makers involved in monetary policy planning, especially in North Macedonia. Additionally, these results may provide valuable insights for other researchers interested in conducting further studies on this topic.
subject: Articles
  topic: section
subject: total deposits, total loans, remittances, foreign exchange reserves, ARDL bounds testing approach
  topic: keywords
creator: Milica Milosheska Gavrovska
creator: Trajko Slaveski
rights: Copyright (c) 2026 International Journal of Economics, Management and Tourism
date: 2026-07-16
publication date: 2026-07-16
doi: 10.46763/

BENEFITS OF THE EUROPEAN MARKET IN THE INTERNATIONAL ECONOMY
type: item
description: he European market represents the world’s largest economic area and stands as one of the European Union’s most significant accomplishments. It has established a zone of over 500 million people with no internal borders or regulatory barriers that could restrict the free movement of goods, services, people, and capital (European Commission, n.d.). The EU is the most deeply integrated trading bloc globally, as around two-thirds of trade conducted by its member countries takes place within the Union itself (European Commission, 2020). The EU’s gross domestic product accounts for about 22% of the global economy—second only to that of the United States—and its members benefit from a vast internal market that provides stability in times of global trade disruptions (World Bank, 2023). Within the single market, citizens enjoy the freedom to live, work, and study anywhere in the EU, while businesses can freely produce, sell, and invest across borders (European Commission). Numerous technical, legal, and administrative obstacles that once limited trade and movement among member states have been eliminated to encourage seamless interaction within the European market (European Commission, 2020). The purpose of this analysis is to examine the current condition of the EU’s free movement of goods and services and to identify the remaining untapped potential in areas such as trade, competition, and productivity-particularly those hindered by weaknesses in the enforcement of single market rules.
subject: Articles
  topic: section
subject: European market
  topic: keywords
subject: consumption
  topic: keywords
subject: benefits
  topic: keywords
subject: GDP
  topic: keywords
subject: economy
  topic: keywords
subject: market
  topic: keywords
creator: Teodora Ajtov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552147a

ANALYSIS OF THE IMPACT OF FINTECH MARKETING STRATEGIES IN FINTECH COMPANIES
type: item
description: Financial technology (fintech) refers to the innovative use of technology aimed at improving and automating the delivery and use of financial services. Its main objective is to enable companies, entrepreneurs, and consumers to manage their financial processes and activities more effectively. This is achieved through specialized software and algorithms applied on computers, smartphones, and other digital platforms. Fintech has transformed the way people interact with financial institutions by offering faster, safer, and more convenient solutions. Fintech marketing consists of communication and promotional strategies developed specifically for companies in the financial technology sector. These firms rely on advanced technologies to optimize their services and reach customers more efficiently. Marketing in this field can be challenging because financial services are often seen as complex or uninteresting to the average user. Therefore, companies must focus on building trust, transparency, and user-friendly experiences to attract and retain clients. When implemented effectively, fintech marketing strategies help businesses connect with their target audiences, increase brand awareness, and strengthen customer relationships. As the financial industry continues to evolve, fintech plays a crucial role in shaping the future of financial services and improving customer experiences worldwide.
subject: Articles
  topic: section
subject: fintech
  topic: keywords
subject: marketing
  topic: keywords
subject: strategies
  topic: keywords
subject: technology
  topic: keywords
creator: Teodora Ajtov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552137a

IMPLEMENTATION OF THE SMART SPECIALISATION STRATEGY IN NORTH MACEDONIA
type: item
description: The Smart Specialisation Strategy (S3) represents a modern instrument of European industrial and innovation policy, enabling targeted and efficient development based on knowledge, research, and technological advancement. Its essence lies in the identification and promotion of economic sectors where a country has the greatest potential to create added value and achieve competitiveness in international markets. This paper aims to analyze the theoretical foundations, objectives, and implementation mechanisms of the Smart Specialisation Strategy, as well as its application in North Macedonia. By examining national priorities and the institutional framework, the study highlights the opportunities and challenges in the process of economic transformation towards an innovative and sustainable economy.
subject: Articles
  topic: section
subject: smart
  topic: keywords
subject: specialisation
  topic: keywords
subject: strategy
  topic: keywords
subject: innovation
  topic: keywords
subject: Macedonia
  topic: keywords
creator: Bojana Petkovska
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552106p

IMPROVING CONDITIONS FOR INNOVATION POLICY IN NORTH MACEDONIA
type: item
description: The innovation ecosystem represents a complex network of institutions, companies, policies, and individuals who jointly create the conditions for the development of new technologies, entrepreneurship, and economic competitiveness. North Macedonia, as a small transitional economy, has gradually been developing its innovation potential over the past decade through the introduction of government programs for supporting start-ups, strengthening the IT industry, establishing business incubators, and stimulating research activity within academic institutions. Despite these positive trends, the system faces significant challenges, such as limited investment in research and innovation, insufficient private capital, and the emigration of highly qualified professionals. This paper analyses the structural elements of the innovation ecosystem in North Macedonia, current achievements, and potential directions for improvement.
subject: Articles
  topic: section
subject: innovation
  topic: keywords
subject: ecosystem
  topic: keywords
subject: competitiveness
  topic: keywords
subject: Macedonia
  topic: keywords
creator: Bojana Petkovska
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552123p

GLOBAL CORRELATED SIGNAL GAMES UNIQUE EQUILIBRIA:CURRENCY ATTACKS WITH(OUT) STERILIZATIONS AND BANK RUNS WITH HETEROGENOUS COST AND DIAMOND SEARCH MODEL AS GLOBAL GAME
type: item
description: Correlated signal games applied to currency attacks with or without sterilization and Diamond-Dybvig model with heterogenous costs. We are deriving unique equilibrium in those Global games. With heterogenous costs attack or run decisions now feature individual thresholds/Homogenous agents mean multiple equilibria (coordination failure), with heterogenous agents (there is unique equilibrium). Some speculators are “small” or “risk-averse” (high <!-- [if gte msEquation 12]><m:oMath><m:sSub><m:sSubPr><m:ctrlPr></m:ctrlPr></m:sSubPr><m:e><m:r>c</m:r></m:e><m:sub><m:r>i</m:r></m:sub></m:sSub></m:oMath><![endif]--> <span style="font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 16.5pt; mso-text-raise: -16.5pt; mso-ansi-language: MK; mso-fareast-language: MK; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:8.4pt; height:27pt'> <v:imagedata src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png" o:title="" chromakey="white"/> </v:shape><![endif]-…
subject: Articles
  topic: section
subject: global games
  topic: keywords
subject: unique equilibria
  topic: keywords
subject: multiple equilibria
  topic: keywords
subject: incomplete information
  topic: keywords
creator: Dushko Josheski
creator: Natasha Miteva
creator: Tatjana Boshkov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT255207j

COMPARISON OF PROJECT MANAGEMENT PRACTICES IN IT/ENGINEERING AND HOSPITALITY/TOURISM
type: item
description: Project management practices significantly vary across industries due to differences in operational environments, expectations of the stakeholders, risk aspects and surely, what are the project deliverables. This paper provides a comprehensive comparison of project management in IT/engineering and hospitality/tourism. IT and engineering projects typically involve technical complexity, structured development methodologies, and reliance on specialized tools, whereas hospitality and tourism projects center on customer experience, service quality, and logistical coordination. Through an analysis of methodologies, stakeholder dynamics, success metrics, and risk management approaches, this study highlights both the distinctions and shared foundations between the sectors. The comparative analysis is expanded to include organizational culture, communication practices, regulatory impacts, innovation dynamics, and sustainability considerations. Two proposed case studies illustrate typical project structures: an Agile-based software development project and a hotel renovation and rebranding initiative. The project about the hotel renovation is elaborated in both traditional project management approach and agile methodology as a proposal for improvement. The paper argues that cross-industry learning such as adopting customer-centric practices in engineering or applying Agile methods in hospitality service innovation as shown in this paper can enhance project outcomes. Ultimately, the study concludes that while the contextual differences between these industries shape project characteristics, both fields benefit from disciplined planning, effective communication, and structured risk management.
subject: Articles
  topic: section
subject: PM (project management),
  topic: keywords
subject: stakeholder engagement
  topic: keywords
subject: service quality
  topic: keywords
subject: customer experience
  topic: keywords
subject: agile methodology
  topic: keywords
subject: risk mitigation
  topic: keywords
creator: Riste Timovski
creator: Zoran Temelkov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT255257t

THE IMPACT OF DIGITALIZATION ON STRESS AND WELL-BEING AMONG TOURISM EMPLOYEES
type: item
description: In the contemporary tourism industry, digitalization has become an inevitable part of everyday processes — from online reservations to automated shift management. Although digital tools have the potential to facilitate work processes, they simultaneously bring new challenges, such as constant exposure to online reviews and the feeling of 24/7 availability. The aim of this paper is to examine how digitalization affects the level of stress and well-being of employees in tourism. The research is conducted through a quantitative method — a survey designed to measure sources of stress, perceptions of digitalization, and the level of job satisfaction. The results will provide insight into which digital solutions reduce and which increase stress among personnel. Based on the findings, recommendations will be proposed to improve work organization and strengthen the mental well-being of employees. The paper aims to contribute to the creation of more sustainable and human-centered working conditions in tourism in the digital era.
subject: Articles
  topic: section
subject: Еmployee well-being, occupational stress, digital transformation, hospitality workforce, mental health, technological adaptation, organizational change.
  topic: keywords
subject: employee well-being
  topic: keywords
subject: occupational stress
  topic: keywords
subject: digital transformation
  topic: keywords
subject: hospitality workforce
  topic: keywords
subject: mental health
  topic: keywords
subject: technological adaptation
  topic: keywords
subject: organizational change
  topic: keywords
creator: Martin Dzambaski
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT255266dz

CULTURAL TOURISM AS A DRIVER OF LOCAL ECONOMIC DEVELOPMENT: THE CASE OF OHRID, NORTH MACEDONIA
type: item
description: Cultural tourism has become one of the most dynamic segments of the global tourism industry, offering opportunities for sustainable local economy of Ohrid, North Macedonia - a UNESCO World Heritage site renowned for its cultural and natural heritage. Through analysis of secondary date, literature, and tourism statistic the study highlights how cultural tourism contributes to employment generation, entrepreneurship growth and the preservation of heritage. The findings show that investing in cultural events, museums, and heritage infrastructure attracts a diversified tourist base an extends the tourist season. However, challenges such as over tourism, environmental pressure, and lack of innovation in tourism services remain. The paper concludes that balanced management and promotion of cultural tourism can transform Ohrid into a model of sustainable cultural destination in Southeast Europe.
subject: Articles
  topic: section
subject: cultural tourism
  topic: keywords
subject: local development
  topic: keywords
subject: Ohrid
  topic: keywords
subject: sustainability
  topic: keywords
subject: heritage
  topic: keywords
creator: Marija Neshkovikj
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552130n

DEVELOPMENT OF RURAL TOURISM IN NORTH MACEDONIA AS AN ALTERNATIVE TO MASS TOURISM
type: item
description: Rural tourism has emerged as a sustainable alternative to mass tourism, providing opportunities for diversification of the tourism offer, preservation of rural heritage, and revitalization of local economies. This paper explores the potential and challenges of developing rural tourism in North Macedonia as a strategic direction for sustainable tourism growth. Based on qualitative analysis, literature review, and national tourism date, the study identifies key factors influencing rural tourism such as natural resources, traditional architecture, and community involvement. Finding indicate that rural tourism contributes to employment generation, women's empowerment, and the protection of traditional lifestyles, but faces constraints including poor infrastructure, limited marketing, and seasonal demand. The paper concludes the well -designed rural tourism strategies can promote balanced regional development and reduce pressure on overvisited destinations such as Ohrid and Skopje.
subject: Articles
  topic: section
subject: rural tourism
  topic: keywords
subject: sustainable development
  topic: keywords
subject: North Macedonia
  topic: keywords
subject: local economy
  topic: keywords
subject: alternative tourism
  topic: keywords
creator: Marija Neshkovikj
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552133n

Leadership and Empowerment in Post-COVID Hospitality: Building Human Potential in North Macedonia
type: item
description: Пандемијата COVID-19 длабоко го преобликува глобалниот угостителски сектор, редефинирајќи ги менаџерските приоритети, динамиката на работната сила и системите за испорака на услуги. Во овој контекст, лидерството и овластувањето на вработените се појавија како централен механизам за обнова на човечкиот потенцијал и обезбедување квалитет на услугите во постпандемиската ера. Оваа студија истражува како трансформативното лидерство и овластувањето влијаат врз мотивацијата, организациската посветеност и извонредноста на услугите кај вработените во болниците во Северна Македонија. Истражувањето применува дизајн со мешан метод кој комбинира квантитативни податоци од анкети од 220 хотелски вработени со квалитативни сознанија од 25 менаџерски интервјуа спроведени помеѓу февруари и април 2025 година. Користејќи повеќекратни регресивни и корелациски анализи, студијата ги идентификува стилот на лидерство, овластувањето и квалитетот на комуникацијата како клучни предиктори за развојот на човечкиот потенцијал и перцепираниот квалитет на услугите. Наодите покажуваат дека успехот во угостителството по Ковид зависи од лидерските однесувања што поттикнуваат доверба, автономија и континуирано учење. Овластените вработени пријавуваат поголема мотивација и задоволство од работата, што доведува до поголемо задоволство на гостите и организациска отпорност. Студијата придонесува за растечкиот број на литература што ја поврзува теоријата за човечки потенцијал, овластувањето и трансформативното лидерство со одржливите перформанси на услугите. Таа обезбедува практични упатства за хотелските менаџери и креаторите на политики за зајакнување на стратегиите за човечки капитал во фазата на закрепнување на туризмот и угостителството.
subject: Articles
  topic: section
subject: leadership
  topic: keywords
subject: empowerment
  topic: keywords
subject: human potential
  topic: keywords
subject: hospitality
  topic: keywords
subject: post-COVID
  topic: keywords
subject: motivation
  topic: keywords
subject: service quality
  topic: keywords
subject: North Macedonia
  topic: keywords
creator: Dushica Mateta Gigova
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT255297mg

Factors Influencing Human Potential as a Prerequisite for Quality Hospitality: An Empirical Study from North Macedonia
type: item
description: The hospitality industry represents a dynamic and competitive sector where service quality is predominantly shaped by human potential. This paper explores the key factors that influence the development and utilization of human potential as a prerequisite for achieving high-quality hospitality services. The empirical study was conducted among 200 employees from hotel establishments in North Macedonia, utilizing both quantitative ( survey ) and qualitative ( semi-structured interviews ) research methods. The research identifies core determinants such as motivation, leadership,training,organizational culture, and working environment, and examines their direct impact on service quality, employee satisfaction, and organizational performance. The results indicate a strong positive correlation between investment in human potential and perceived service quality ( r=0.74, p<0.01). Regression analysis further demonstrates that motivation ( ß=0.24 ), leadership ( ß= 0.33 ), and training ( ß = 0.29) are significant predictors of service quality. The findings confirm that sustainable hospitality excellence is impossible without a strategic and continuous focus on human capital development. Practical recommendations are provided for hotel managers to enhance workforce potential through structured education, effective communication, and supportive leadership.
subject: Articles
  topic: section
subject: human potential
  topic: keywords
subject: hospitality management
  topic: keywords
subject: motivation
  topic: keywords
subject: leadership
  topic: keywords
subject: service quality
  topic: keywords
subject: organizational culture
  topic: keywords
creator: Dushica Mateta Gigova
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT2552115mg

"Blue Zone" in tourism
type: item
description: The main goal of the paper is to present the so-called "blue zones" - places with the longest life expectancy where people over 100 years old live. followed by countries with an average age of the population over 80 years old. The main goal of the paper is to present the so-called "blue zones" - places with the longest life expectancy where people over 100 years old live. Data are presented on the number of years of the oldest people over 100 years old from biblical times to the present day, for the world and partially for Macedonia. Controversial thoughts about the blue zones are also given. Several tables provide insights into the movement of the average age of the population over 80 for several countries. This research opens up an opportunity for publicity and promotion of healthy living, to celebrate life, to constantly allude to education, active recreation, but also leaves room for pragmatic tourist activity towards the elderly population. The thoughts are going in the direction of active recreation and vacation for the elderly through stationary tourism (staying in hotels, tourist settlements, etc.), but also through passenger, mobile tourism (with cruise ships adapted for the elderly over 80 and 100 years old). We present a reflection on the valuation of "blue zones", areas and neighborhoods with elderly people in many countries around the world, and their implementation in tourism. We also propose the establishment of a section in museums dedicated to people over 100 years old in countries with a significant participation of this group of people. The conclusion presents the main specifics of zones with an older population in the function of tourism in the world and in the R.N. Macedonia.
subject: Articles
  topic: section
subject: blue zones, centenarians, prevalence, tourist destinations
  topic: keywords
creator: Nikola Dimitrov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-12-25
publication date: 2025-12-25
doi: 10.46763/IJEMT255277d

IMPORTANCE OF MEASURING SERVICE QUALITY IN THE SERVICE INDUSTRY
type: item
description: Measuring service quality is essential for ensuring greater customer satisfaction as well as sustainable competitiveness in service industries. This research examines methodologies for assessing service quality and their essential role in driving customer satisfaction and loyalty, with a focus on their practical application in service industries. Also, the application of various methods and tools for assessing service quality has highlighted the importance of measuring service quality, due to customer retention, operational efficiency and overall profitability. The research highlighted the impact of measuring service quality by building customer loyalty, improving employee performance, and achieving long-term business success
subject: Articles
  topic: section
subject: models
  topic: keywords
subject: service industry
  topic: keywords
subject: customers
  topic: keywords
subject: loyalty
  topic: keywords
subject: quality
  topic: keywords
creator: Dushica Popova
creator: Natasha Miteva
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-29
publication date: 2025-05-29
starting page: 133
ending page: 136
doi: 10.46763/IJEMT2551133p

THE ROLE OF STANDARDIZATION IN THE FOOD INDUSTRY
type: item
description: Standardization and the implementation of standards are vital in the food industry and ensure safe and quality products, increasing the customers’ loyalty. Furthermore, the process has a great role in the promotion of economic stability. The standards implementation process enables safer food products, improved operational efficiency and greater accountability within the food industry. As the global food supply chain becomes more complex, the importance of these standards is greater. The most common standards implemented in the food industry are ISO 22000, HASSP, GMP, etc. By introducing these standards, organizations improve their food safety practices, but also meet the needs of the customers. Standardization is a legal requirement, builds trust in food products and increases market stability. Standardized products save time, energy and money, and increase competitiveness and consumers’ loyalty.
subject: Articles
  topic: section
subject: standards
  topic: keywords
subject: food
  topic: keywords
subject: quality
  topic: keywords
subject: safety
  topic: keywords
creator: Dushica Popova
creator: Natasha Miteva
rights: Copyright (c) 2024 International Journal of Economics, Management and Tourism
date: 2024-12-23
publication date: 2024-12-23
starting page: 106
ending page: 110
doi: 10.46763/IJEMT2442107p

BRIEF HISTORICAL ACCOUNT OF THE HOTEL INDUSTRY IN BITOLA (On the occasion of 180 years since the first hotel in Bitola 1843)
type: item
description: The occasion for this work is 180 years since the first hotel in the city of Bitola, in 1843. The text is supported by selected photos and a table through which a brief historical development of the accommodation facilities in the city in the last two centuries. The purpose of the research is to determine the appearance of the first hotel, other accommodation facilities, their classification, the division by types and time periods. The first accommodation facilities were caravanserais and anns. From the middle of the 19th century, the first hotels appeared, and later other types of accommodation facilities appeared in the city. The entire paper is presented chronologically through six periods and follows the development of the hotel industry in the city of Bitola. The research uses several sources, archival documents, scientific and professional papers, monographs, books and interviews.
subject: Articles
  topic: section
subject: an, caravanserai, hotels, hotel industry, Bitola, RN Macedonia
  topic: keywords
creator: Nikola Dimitrov
rights: Copyright (c) 2023 International Journal of Economics, Management and Tourism
date: 2025-05-29
publication date: 2025-05-29
starting page: 29
ending page: 42

CHALLENGES IN MANAGING EMPLOYEES WITH DIFFERENT CHARACTERISTICS
type: item
description: Inclusive management of diversity in the work environment is essential to organizational success and productivity in today's globalized world. With employees who differ in terms of culture, generation, gender and socio-economic background, organizations face unique challenges as well as opportunities. The inclusion of all team members, regardless of their characteristics, not only improves team dynamics, but also increases innovation and employee engagement. Research shows that inclusive cultures have a significantly higher rate of employee satisfaction, which in turn leads to increased loyalty and a better reputation for the organization. The role of inclusive leadership is crucial in creating a work environment where diversity is valued. Leaders with cultural intelligence and empathy contribute to the development of trust and cooperation in teams, which supports organizational growth and productivity. By using cultural competence training and introducing inclusive policies, companies create conditions in which employees can express their potential and feel valued. In conclusion, inclusive management not only helps to overcome differences, but also lays the foundation for long-term success and positive organizational development.
subject: Articles
  topic: section
subject: inclusive management, management challenges, cultural intelligence
  topic: keywords
creator: Mimoza Serafimova
creator: Drasko Atanasoski
creator: Ruzica Nikolova
rights: Copyright (c) 2024 International Journal of Economics, Management and Tourism
date: 2025-05-29
publication date: 2025-05-29
starting page: 86
ending page: 92

IMPLEMENTATION OF TQM TOOLS FOR OPTIMAL RESULTS: TOOLS FOR BETTER PRODUCTS
type: item
description: Total quality management (TQM) represents a strategic approach with a goal for better quality of the products through the integration of its techniques and tools for continuous improvement of the processes, increased satisfaction and fulfillment of the customers’ expectations. By introducing the TQM, better quality of procucts and services is obtained, costs are redusts, and greater market penetration is enabled. This research is aimed at the appreciation and understanding of the need for introducing TQM tools such as Pareto Chart, Control Charts, Flow Charts, Fishbone diagram, Checksheet, Histogram and Scatter diagram. Also, it evaluates their effectiveness in achieving optimal results in production processes. Additionally, the paper points out organizations which have successfully implemented TQM and its tools demonstrating their ability to deliver defect-free products thereby gaining the loyalty of their customers as well as acquiring new ones. This paper highlighted the importance of TQM implementation through the introduction of best practices and innovative techniques.
subject: Articles
  topic: section
subject: TQM
  topic: keywords
subject: tools
  topic: keywords
subject: customer loyalty
  topic: keywords
subject: better process
  topic: keywords
creator: Dushica Popova
creator: Natasha Miteva
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-21
publication date: 2025-05-21
starting page: 126
ending page: 132
doi: 10.46763/IJEMT2551126p

OPTIMAL TAXATION IN BEN-PORATH MODEL
type: item
description: This paper is about Ben-Porath model of human capital investments and non-trivial labor supply decisions throughout the lifetime of the individual. In Ben-Porath model without taxation: The time allocation condition ensures optimal trade-offs between leisure, work, and investment in human capital. Shadow price of human capital is increasing over time. In Ben-Porath-Huggett model Mirrlees taxation is the best option when skill is private knowledge, Ramsey taxation requires subsidies to prevent human capital stagnation. Pareto taxation is the second-best solution when redistribution is a goal. Ramsey taxation yields highest government revenues, Mirrlees and Pareto taxes yield highest utility.
subject: Articles
  topic: section
subject: human capital investments
  topic: keywords
subject: Mirrlees
  topic: keywords
subject: Pareto
  topic: keywords
subject: Ramsey
  topic: keywords
subject: incomplete markets
  topic: keywords
creator: Dushko Josheski
creator: Natasha Miteva
creator: Tatjana Boshkov
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-21
publication date: 2025-05-21
starting page: 60
ending page: 89
doi: 10.46763/IJEMT255160j

THE CHALLENGES OF INTERNATIONAL RELATIONS IN THE POST-COVID ERA
type: item
description: The Covid-19 pandemic has significantly transformed international relations, exposing critical vulnerabilities in global cooperation frameworks. This paper explores the multifaceted challenges that have emerged in the post-Covid era, focusing on political, economic, security, and socio-cultural dimensions. The initial global response was marked by a surge in nationalism and isolationism, disrupting established multilateral systems and exacerbating geopolitical tensions, particularly between major powers such as the United States and China. Trust in international institutions, including the WHO and the UN, has declined, highlighting the urgent need for reform and stronger global coordination mechanisms. Economically, the pandemic caused widespread supply chain disruptions, increased unemployment, and widened inequality, compelling nations to reconsider their dependency on global networks. In terms of security, the crisis emphasized the importance of cybersecurity and health systems as integral components of national and global stability. Moreover, the pandemic catalyzed social and cultural shifts, with digitalization redefining communication, work, and education, while mental health and local resilience emerged as key priorities. The research underscores the necessity of revitalizing multilateralism and developing adaptive strategies for future crises. By analyzing the pandemic’s long-term impact on international relations, this paper advocates for stronger international solidarity, inclusive governance, and sustainable global policies. The findings aim to contribute to a deeper understanding of the post-Covid international order and provide strategic insights for building a more resilient and cooperative global community.
subject: Articles
  topic: section
subject: diplomacy, multilateralism, geopolitical tensions
  topic: keywords
creator: Stevce Jankuloski
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-21
publication date: 2025-05-21
starting page: 117
ending page: 125
doi: 10.46763/IJEMT2551117j

EXCHANGE RATE REGIMES AND INFLATIONARY INSTABILITY IN SMALL AND OPEN ECONOMIES: FROM CRISIS TO ECONOMIC RECOVERY
type: item
description: This paper explores the relationship between exchange rate regimes and inflationary instability in small open economies, focusing on their role during periods of crisis and economic recovery. Small economies, due to their high degree of openness and limited monetary autonomy, are particularly vulnerable to external shocks and currency fluctuations. The choice of exchange rate regime—whether fixed, floating, or intermediate—plays a significant role in shaping inflationary trends and overall macroeconomic stability. Through an analysis of various regime types and their historical impact on developing countries, the paper highlights the importance of consistent and well-coordinated monetary and fiscal policies. Special attention is given to the challenges of maintaining price stability amid global uncertainty and the mechanisms through which exchange rate policy can either mitigate or amplify inflation. The findings emphasize that while no one-size-fits-all solution exists, flexible and credible exchange rate frameworks, combined with institutional resilience, are key to sustaining long-term economic recovery in small open economies.
subject: Articles
  topic: section
subject: еxchange rate regimes, Inflation, economic crisis, recovery
  topic: keywords
creator: Stevce Jankuloski
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-20
publication date: 2025-05-20
starting page: 111
ending page: 116
doi: 10.46763/IJEMT2551111j

THE IMPACT OF EFFECTIVE COMMUNICATION AND APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS COMMUNICATION CHANNELS
type: item
description: In the modern digital society, effective communication is one of the key factors for success in business. At the same time, artificial intelligence (AI) is becoming an important tool for improving communication processes, enabling automation, personalization and better availability of information. This paper aims to explore the impact of effective communication and the application of AI on business communication channels. Through an analysis of relevant scientific literature and contemporary practices, the basic principles of effective communication, traditional and modern business communication channels, as well as the way in which AI transforms these channels are reviewed. Special emphasis is placed on the use of chatbots, email automation tools, sentiment analysis and translation services. This manuscript identifies key benefits from the application of AI, such as increased efficiency, improved user experience and resource optimization, but also potential risks such as lack of empathy, privacy threats and misinterpretation of messages. Also, it concludes with recommendations for a balanced and ethical integration of AI in business communication.
subject: Articles
  topic: section
subject: effective communication
  topic: keywords
subject: business communication
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: chatbots
  topic: keywords
subject: digital communication
  topic: keywords
subject: automation
  topic: keywords
creator: Nikifor Djalev
creator: Dragica Chugunska Djaleva
rights: Copyright (c) 2025 International Journal of Economics, Management and Tourism
date: 2025-05-21
publication date: 2025-05-21
starting page: 105
ending page: 110
doi: 10.46763/IJEMT2551105dj