@article{Ricci_2020, title={SHARP POWER AND DIGITAL SURVEILLANCE: THE NEW COGNITIVE WAR}, volume={2}, url={https://js.ugd.edu.mk/index.php/scgw/article/view/3956}, DOI={10.46763/SCGW207-20619r}, abstractNote={<p>To the new forms of conflict taking place in the world correspond, or are linked, new<br>forms of power: from cognitive warfare to sharp power, up to what is now called surveillance<br>capitalism. Through cognitive conflict and sharp power strategies, we are witnessing an<br>epochal change, an IT revolution that brings political conflict into a digital dimension, which<br>acts on the ground of public opinion, politics and economics; but even more subtly it acts in the<br>control and conditioning of knowledge, of our world view and of facts. The general objective,<br>from a political philosophy and communication ethics point of view, is to understand what<br>changes are taking place and the purposes of controlling information, the conditioning of<br>knowledge, the power of world markets and economic forces, which can be destructive as<br>weapons of war: they can affect the strength of moral and collective resistance of a people, the<br>reputation of a head of state, can pollute information for the failure of diplomatic operations,<br>etc. How can one find adequate tools for cognitive response, autonomy of judgment and<br>decision, exercise of freedom, protection of rights, in particular those of the most fragile<br>social groups who are also the most affected by the new forms of power and unconventional<br>conflict? The aim of my work will be to analyze forms, methods and languages of this<br>interweaving of knowledge conditioning, digital market control, power (political and social),<br>and global competitiveness</p>}, number={7}, journal={Proceedings of the International Scientific Conference "Social Changes in the Global World&quot;}, author={Ricci, Fiammetta}, year={2020}, month={Dec.}, pages={619-629} }