STRATEGIC MARKETING AND ITS PRINCIPLES

Abstract

One of proofs of importance of a role of marketing as instrument of development of the competitive enterprise is the scheme: on the market goods adapted to desires and needs of consumers are delivered; demand for them grows, it promotes increase of labor productivity and decrease in costs of production; therefore the price of goods goes down, attracting new buyers; expansion of the target market leads to economy at a production scale, to further decrease in expenses and additional profit which is a source of development of the company.