STRATEGIC MARKETING IN MODERN COMPANY

Abstract

The article is devoted to the concept of strategic marketing in the economic world, the concept of «strategic marketing» and its competing role in the development of modern company as an effective marketing tool of the XXI century. The essence of the strategy, as a key element of strategic planning, which plays an important role in the marketing program of development. From the standpoint proposed by the author, sets out the basic components of marketing strategies of modern organizations, the effectiveness of the use of strategic marketing and its place in the modern organization.