NEURO LINGUISTIC PROGRAMMING TECHNIQUES IN ADVERTISING
Using of neurolinguistic programming in today's society is very extensive. One such application is to promote a product or service, in particular by means of advertising. Using certain techniques we can induce a person to purchase in a way that man thinks it is his decision. This article describes the basic NLP techniques in advertising, which will be useful both to entrepreneurs to promote their goods and buyers who do not want to be kept on the marketing gimmicks.