BUSINESS DEVELOPMENT STRATEGY ON THE EXAMPLE OF INDUSTRY DIVERSIFICATION OF JOINT STOCK COMPANY 'OSNOVA HOLDING'

Abstract

One way for the economic systems to successfully survive in a competitive environment and build their funds is the diversification of their activities. Many commercial systems are diversifying their activities, trying to adapt to market conditions, to neutralize market fluctuations and increase the level of financial strength and stability. The article structure involves determining the concentration and diversification of business, the reasons for the choice of the development strategy, analysis of the process of diversification in the company of holding type.