CREATION AND IMPLEMENTATION ON STRATEGY IN ITALIAN SMALL BUSINESS COMPARED SMALL BUSINESS IN MACEDONIA

Abstract

This paper focus on how creative thinking, processes and methods can support the strategy development and planning process in organizations. First, several fundamental concepts related to both strategy: development and planning are stipulated. In addition, the concept of living organization will be discussed as well as the interaction between strategy and creativity. Then, methodological ideas to support the strategy making process are presented enhancing the use of creative methods and tools. А case study related to the development of a strategy for organizational development using creativity tools is discussed. At the end, implemetation on strategys and analysis