ПРИМЕНА НА МЕТОДОЛОГИЈАТА НА БЕНЧМАРКИНГ ЗА ЗГОЛЕМУВАЊЕ НА КОНКУРЕНТНОСТА НА ПРОИЗВОДИТЕ

Abstract

Benchmarking is a contemporary methodology that enables systematic comparison of processes, practices, and performance to identify and adopt best practices that enhance competitiveness. This study investigates the application of benchmarking in improving product and service competitiveness, emphasizing practical  implementation and its impact on organizational efficiency.  The research examines key benchmarking phases, benefits, limitations, and future application potential. Through literature review, case studies, and examples from global companies such as Toyota, Amazon, and Tesla, the study demonstrates how benchmarking supports strategy development, process optimization, and innovation.  A comparative analysis across industries-including automotive, IT, pharmaceutical, energy, and logistics-shows that systematic benchmarking enhances quality, reduces costs, and strengthens organizational competitiveness. Special attention is given to its role in digital transformation and sustainable development, highlighting 
opportunities for personalized, dynamic, and global benchmarking. The findings indicate that benchmarking is essential for long-term competitive advantage, promoting a culture of continuous learning, innovation, and practical adoption of global best practices.

Keywords: best practices, process optimization, digital transformation, product quality