MEDIA TRANSPARENCY AND ITS IMPACT ON PR ACTIVITY
This paper analyzes the issue of media transparency and freedom in the
Republic of Bulgaria. It concerned particular attention to transparency
initiatives both in this country and worldwide, and highlights the greatest
role of the media in the democratic society. It draws attention to the
specific measures guaranteeing freedom of the media, regulation and selfregulation.
It focuses on the impact of media transparency and the
transparency of PR activity and their intersection.