MEDIA TRANSPARENCY AND ITS IMPACT ON PR ACTIVITY

  • Milena Yankova

Abstract

This paper analyzes the issue of media transparency and freedom in the


Republic of Bulgaria. It concerned particular attention to transparency


initiatives both in this country and worldwide, and highlights the greatest


role of the media in the democratic society. It draws attention to the


specific measures guaranteeing freedom of the media, regulation and selfregulation.


It focuses on the impact of media transparency and the


transparency of PR activity and their intersection.

Published
May 21, 2019
How to Cite
YANKOVA, Milena. MEDIA TRANSPARENCY AND ITS IMPACT ON PR ACTIVITY. Proceedings of the International Scientific Conference "Social Changes in the Global World", [S.l.], v. 2, n. 5, p. 999-1017, may 2019. Available at: <http://js.ugd.edu.mk/index.php/scgw/article/view/2979>. Date accessed: 15 oct. 2019.