MEDIA TRANSPARENCY AND ITS IMPACT ON PR ACTIVITY

Abstract

This paper analyzes the issue of media transparency and freedom in the

Republic of Bulgaria. It concerned particular attention to transparency

initiatives both in this country and worldwide, and highlights the greatest

role of the media in the democratic society. It draws attention to the

specific measures guaranteeing freedom of the media, regulation and selfregulation.

It focuses on the impact of media transparency and the

transparency of PR activity and their intersection.