МАРКЕТИНГ МЕНАЏМЕНТ ВО ВИСОКООБРАЗОВНИТЕ ИНСТИТУЦИИ

Abstract

The following text represents an analysis of the necessity for development, determination, implementation and management of the optimal marketing strategy in the high education institutions. The high education institutions, universities and faculties, have their primary objective to promote academic and scientifi c values, positioning them among the young population, and approximating them physically and ideologically. The work analyzes the factors and parameters relevant for determining the key elements for successful management of the marketing.