ВЛИЈАНИЕ НА НЕМАТЕРИЈАЛНИТЕ СРЕДСТВА ВРЗ ПАЗАРНАТА ВРЕДНОСТ НА КОМПАНИИТЕ

Abstract

Very often the owners and managers of companies as the following: I’m considering selling my business. Over the course of more than a decade, my business’s name and logo have become well-known within the local community. How is this community awareness taken into consideration when pricing my business for sale?Customer awareness and a prominent position within the marketplace are key ingredients to the success of many businesses, both small and large. The value placed on intangibles assets, such as people, knowledge, relationships and intellectual property, is now a greater proportion of the total value of most businesses than is the value of tangible assets, such as machinery and equipment. And the creation and management of intangible assets is often essential to long-term success.