ВЛИЈАНИЕТО НА ТЕХНОЛОГИЈАТА И ИНОВАЦИИТЕ ВРЗ КРЕИРАЊЕТО НА МЕНАЏМЕНТ СТРАТЕГИЈА НА ПРЕТПРИЈАТИЕТО

Abstract

This scientific-research project explains the impact of technology and innovation on the process of creating a proper management strategy. The changes that are constantly occurring in the external environment are becoming a crutial factor for the operation and success of the enterprise. This rises the need to constantly study the environment, the current situation and to consider the possibilities that it can extend its enterprise. In this regard it explains the strategic management as a continuous process of creating successful competitive strategies. In the process of strategic management special attention is paid to technology and innovation. Given that today’s technology is available everywhere and also in any activity that produces value uses some technological assistance that combines purchased inputs and human resources to produce an output. Innovation is essentially a further development of technology.