PROMOTIONAL ACTIVITIES DURING THE TOURIST STAY

Abstract

The application of promotion in tourism has a special meaning and its specificities. It results from the specificities of tourism, which includes a large number of commercial and non-commercial activities in varying scope and intensity. However, from the economic activities in tourism, catering is the most represented, and within that, the hotel industry with its accommodation recipe. That is the reason that here the emphasis is placed on the practical application of certain promotional activities in these activities, in accordance with their specificities. Quite a significant issue is the promotional aspect of satisfaction and dissatisfaction of visitors during the tourist stay.