NEW MEDIA AND CHANGES IN COMMUNICATION TYPES

Abstract

From the early social thinkers we find a systematic change in

thinking from pure existence in the physical world to interpreting the

imagined communities that we create due to our thinking process. Today,

we are faced with emphasized changes of the types of mediums on the

base of way of communication. Studying these changes in the sphere of

media and communication in a given social context, starts from two

bases, mutually connected assumptions. First, this studying presents

existence and appearance of a new technology and new media, which

brings to changes of the communicative types, within, this change is

connected with certain type of economy, more precisely with a question

of globalization, understood in one wider sense. Second, the contents of

the media system are put into question, and from this and the dominant

model of communication practice.