USING AND UNDERSTANDING OF SEMIOTIC ELEMENTS IN ONLINE MEDIA

Abstract

Symbolic activity widely disseminated through online communication has become a media communication trend in recently. The signs that are used to replace language are adapted in such a way that they serve as models of meaning, which symbolically link perception to cognition. Through the use of these signs in communication, we manage to distribute our knowledge in different meaningful situations, which have an effect on the common use of language.
This paper aims to describe and analyze the development of symbolic meanings (combination of written text with different visual forms) in media communication, through the expression and content they convey in communication. Understanding text and language richness in visual meaning systems (emoji and language) will be evidenced from social networks (i.e: Facebook) and online media, using observational and descriptive methods. The collected data show that the images in the text play the role of a meaning system interacting with the language, manifesting thoughts and perceptions through the emotional attitude of the speaker. At the end of this paper, it will be shown that images play a special role in media communication, because they convey connotative meanings as forms of expressions and emotions, which are combined with the common use of language