OPERATIONS STRATEGY AND COMPETITIVENESS - CASE STUDY AND ANALYSIS
The purpose of this paper is to present the operations strategy and management of certain strategically important operational tasks, also to explain how a successful company should create business strategies for each business process that will actually be a competitive strategy focusing on market positioning and strengthening competitive advantages. Operations management is one of the most crucial factors for a business or an organization. With the help of operations management, an organisation can enhance its key aspect, which is to provide services or products in accordance with the demands and needs of the customers. The operational function has a great value as a competitive weapon in the company's strategy and, consequently, plays an important role in the implementation of the corporate strategy. Creating a sustainable competitive advantage is the key to the success of modern companies. All of this will be presented in the following text through a case study with analysis of the company Ikea.