ОПШТИТЕ ПСИХОЛОШКИ ФАКТОРИ НА ОДНЕСУВАЊЕ НА ПОТРОШУВАЧИТЕ

Abstract

 In modern working the infl uence of the Marketing is quantitatively improved. The aspect of the costumer, regarding the marketing, takes a central place. Knowing the customer, with his manifestations witch is caused by internal characteristics of every human, represents huge motivation for the marketers. Individuals in the society make the totality. Blithe totality leads to a successful goal for the supply. Customer behavior and the possibility for her anticipation make huge achievements and vantages for the supply.