PUBLIC RELATIONS AND SOCIAL MEDIA INTERACTION THAT WORKS EXCELLENTLY WORKS

Abstract

Abstract
Social media, as newer media, has changed the classic communication. New forms of
behavior were established because a new paradigm in communication was created. Sending
and receiving messages through them is very fast, the interaction goes immediately, thus
achieving a new form of communication. Each individual can very quickly create, create and
send information, which reaches every person present in the new media. That is why public
relations has used social media to create a new form of communication with the public. PR
recent years have practically created a new concept of social media management related to
the term community management. the public. Digital communication makes the interaction
between public relations and social media great. Allow to create interesting messages that
reach a large group of people, which improves the image of the organization / company in
achieving its goals through public relations. In addition, it was possible to address various
publics, to a large number of media, which also prefers responsibility, ethics, which are one
of the goals of public relations.