THE LANGUAGE OF RACISM AND DISCRIMINATION THROUGH THE LENS OF POLITICAL COMMUNICATION IN ONLINE MEDIA

Abstract

The purpose of this article is to analyze the critical language of racism in political communication reflected through online media. The analysis is focused on the elements of meaning and content structure of political statements and the context in which they are used. The analysis highlights the use of words with an intensity of meaning toward negative connotation, which manages to produce the harsh language of racism. Political communication develops an interactive discourse, which is simultaneously related not only to linguistic behavior but also to human behavior. Various political statements regarding immigration issues, the intensity of news published by media on the statements of politicians, as well as the influence they have on public opinion will be at the center of the discussion. Through descriptive and analytical methods, the article will argue and highlight the hostile, racial, and discriminatory language used by politicians, which is contradictory to the international framework on human rights and policies of the European Parliament which are focused on eliminating this approach.

Keywords: Racism language, Critical analysis, Political Communication, Media, European policies