Factors for Strengthening of the Right- Oriented Parties in Macedonia
Abstract
The text outlines the key factors that contributed to the weakening of the right and losing the elections in 2002 and its gradual strengthening and won the 2006 elections. The paper aims to identify the most important factors in strengthening the right: internal factors, the new concept of party management, the new concept of political marketing, rebranding, new model of voter behavior, socio-economic factors and the weakening of party of competition. Through case of VMRO-DPMNE, the paper test theoretical concepts of reorganization of party ,building new image, market orientation and repositioning the party in the party system - as reasons for the success of a political party.
Key words: political party, repositioning, political marketing, reorganization
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References
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