Factors for Strengthening of the Right- Oriented Parties in Macedonia

Authors

  • Jovan ANANIEV Univesity Goce Delchev- Shtip, Faculty of Law, Macedonia

Abstract

The text outlines the key factors that contributed to the weakening of the right and losing the elections in 2002 and its gradual strengthening and won the 2006 elections. The paper aims to identify the most important factors in strengthening the right: internal factors, the new concept of party management, the new concept of political marketing, rebranding, new model of voter behavior, socio-economic factors and the weakening of party of competition. Through case of VMRO-DPMNE, the paper test theoretical concepts of reorganization of party ,building new image, market orientation and repositioning the party in the party system - as reasons for the success of a political party.

Key words: political party, repositioning, political marketing, reorganization

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Author Biography

  • Jovan ANANIEV, Univesity Goce Delchev- Shtip, Faculty of Law, Macedonia
    Dean of Faculty of Law, University "Goce Delcev"- Shtip, Macedonia

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Published

2013-06-28

Issue

Vol. 1 (2013): BALKAN SOCIAL SCIENCE REVIEW

Section

Articles-POLITICS AND SOCIETY

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The content offered in the BSSR remains the intellectual property of the authors and their publishers respectively. University “Goce Delcev”- Shtip, R. Macedonia and BSSR keap the right to promote and re-publish the texts.

 

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