NEW MEDIA CONTENT – MEME

Abstract

The ever increasing use of new technologies and digitalization led to significant
changes in people’s everyday lives. The new media content produced as a result of it led to change of
patterns of behavior, understanding of social, cultural and political developments both globally and
locally. One such media product, the meme, plays significant role in creating concepts and
understanding. This process is metaphorical and can tackle different issues by drawing people’s
attention and engaging their thinking . Furthermore, it can significantly impact people’s biases.