LEXICAL ANALYSIS OF FASHION-RELATED NOUNS IN THEITALIAN LANGUAGE BASED ON EXAMPLES FROM THE MAGAZINE“DONNA MODERNA”

Abstract

This paper focuses on a lexical analysis of nouns in the Italian language based on several articles from the Italian fashion magazine “Donna Moderna”. To introduce the specific topic, the paper first presents the basic concepts of the scientific discipline of lexicology. The emergence and development of the Italian language are shown through the structure from the Latin base, enriched by loanwords and the formation of new words under the influence of various socio-economic conditions. The borrowing of lexemes has been a continuous process from the early adoption of Latin words to the present day when most of the lexemes are borrowed from modern European languages. These borrowings contribute to the expansion of the Italian vocabulary in all areas of life and have a particularly strong influence on the lexicon of fashion, which is an important aspect of Italian everyday life. The theoretical framework provides the criteria for selecting nouns in the practical part of this study. This section highlights the linguistic and cultural influence of foreign words in the vocabulary of contemporary topics – specifically, fashion.