FINANCIAL PERFORMANCE MEASURING OF A HOTEL COMPANY - CASE STUDY
Measuring the financial performance of a company is an important task put not only before the management that manages the company, but for all those who are interested in its business. Based on the measurement results, it is possible to see whether it is necessary to take corrective action (achieved not in accordance with the desired), as well as to make new business decisions. This measurement is largely based on information from the financial statements of a company. Since financial statements contain a large amount of data, it is necessary to apply one of the techniques for their analysis, in order to obtain useful information for making business decisions. Ratio analysis is most often used for these purposes. The paper will present the selected ratio of liquidity and profitability indicators on a specific example of a hotel company. The methods used in the research are logical analysis and synthesis, content analysis and case study.
Key Words: financial performance, ratio analysis, hotel company
JEL classification: M41, G30