МОТИВСКИТЕ ФАКТОРИ НА ТУРИСТИЧКИТЕ ДВИЖЕЊА НА ДОМАШНИТЕ ТУРИСТИ ВО РЕПУБЛИКА СЕВЕРНА МАКЕДОНИЈА

Abstract

This year with situation with global world pandemic with virus COVID-19, interest for traveling in Macedonia from domestic tourists has increased. Beside vacation in the lakes, domestic tourist has shown interest about alternative types of tourism, activities, and other preferences. The main goal of this research is to find out the motive factors which motivate them to get involved in tourism, preferences on domestic tourists, which places and activities aroused the greatest interest, so that we can perform their touristic valorization. For detection on the places, activities and preferences of domestic tourists, an electronic survey was conducted through anchoring, voting, interviewing and data analyzing. Highest interest remains on Ohrid region and Ohrid lake, surprisingly interest is shown up for Mijak villages, a lot of waterfalls, monuments of cultural heritage, mountains, and a lot of forms of alternative tourism. Greatest interest in activities is shown about walks in nature, horse riding, mountaineering, canoeing, paragliding, visiting on religious objects, churches and monasteries, etc.
Клучни зборови: preferences, interests, places, activities, domestic tourists
JEL Класификација: Z32