COMPUTERIZED BOOKING SYSTEMS: ICT READINESS CONTEXT FOR BALKAN COUNTRIES

Abstract

The aim of this paper is to emphasize the importance of computerized booking systems for the digitilazation development digitalization in travel and tourism sector. The digital tourism age brings the implementation of hospitality information systems, where it is necessary to determine the readiness of stakeholders in the tourism sector to implement and share this innovation. Accordingly, in this paper, the ICT readiness indicator of the World Economic Forum will be used to rank the Balkan countries when it comes to the application of information systems in tourism. Ranking will be performed using the multicriteria decision making method in Visual PROMETHEE software.
Key Words: computerized booking systems, e-travel, hospitality information systems, ICT readiness indicator, PROMETHEE
JEL classification: Z32, C87