Tourism, as one of the most important and fastest-growing branches of economy, communication in the environment is for the most part based on electronic platforms. New technologies provided faster, simpler, cheaper, time, and space unlimited transfer of information of the tourism sector. Authors in work analyses the influence of implementation of the electronic business in the tourism industry and the implementation of innovative technical solutions that were revolutionary changed the ways of creating relationships between offer and search. A fundamental advantage of the implementation of modern technologies is that a tourist offer is available for the interest ones when they want it. The goal of operating is to point out the fundamental comparative advantages which electronic business provides, but in the same way, possible risks were analyzed that can make malicious usage of digital communications tools.
Keywords: Electronic tourism, digital economy, internet, smartphone, social networks.
JEL classification: O33, Z32