КУЛТУРНА ДИПЛОМАТИЈА И КУЛТУРЕН ТУРИЗАМ ЗА ВРЕМЕ НА СВЕТСКА ПАНДЕМИЈА
The global outbreak of the coronavirus took all the world governments by surprise and generally concentrated government functions on dealing with the emergent health crisis. In the first months since the declaration of the pandemic, diplomatic missions focused their activities solely on helping and supporting their citizens in the efforts to return to their home countries. Cultural diplomacy as an important segment of diplomatic activities and an integral part of the overall cultural promotion of countries, was placed in the deep background, sharing the same or similar fate with the activities in the field of cultural tourism. The absence of a clear vision for cultural action and promotion since the beginning of the pandemic, a few months later was articulated in creating predictable frameworks for action, which this paper compares via the experiences of countries with various available resources and opportunities in these areas.
Keywords: cultural diplomacy, cultural tourism, global pandemic
JEL Classification: I00, I18, Z11, Z12, Z18