ADDITIONAL VALUE END EFFECT OF DIGITALIZATION IN TOURISM

Abstract

In the context of tourism, digitalization is known as a set of tools, frameworks and technologies to increase the variety, volume and effect of tourism products, services and experience – i.e. digitalization creates and / or adds value, and its success depends on the capacity of the touristic sector to share, learn and collaborate. Digitalization is the task of each modern organization, but this process must be initiated, encouraged and supported from the top to the bottom. Traditional working methods and models are necessary to be rethought in order to be able to respond properly to the challenges as well as to the opportunities which digitalization brings together

Keywords: tourism, tourism industry, digitalization, innovation