COFFEE AS A SIGNIFICANCE SEGMENT OF THE CATERING OFFER - CASE STUDY OF THE CITY NIŠ

Abstract

Consumption of coffee in one country, region, and even the local environment is the fruit of tradition, but also its history and culture. The subject of research in this paper is coffee, in a case study of the city of Nis. With the application of research methods, appropriate to the subject of research, the paper aims to investigate the structure of coffee and consumers, with reference to its quality. The results indicate that coffee is consumed by consumers of different age groups with different representation. Coffee consumption is done every day, as a pleasure and is an integral part of culture and tradition. This drink is an indispensable part of the offer of every catering facility that provides them with a significant part of income and profit

Keywords: catering, coffee, consumers, quality