THE IMPACT OF CRISIS ON THE SEASONALITY OF CROATIAN TOURISM AFTER 2000

Abstract

As one of the long-term problems in the development of (Croatian) tourism, the issue of seasonality has long been recognized. Directly to the financial crisis of 2008, i.e. the actual health crisis caused by the novel coronavirus, Croatia was recording a declining trend in the seasonality of tourist overnight stays.However, the crises also affected the tourism market and reversed the previous positive trends. The Gini coefficient of concentration of overnight stays in commercial accommodation in Croatia increased from 0.69 (2008) to 0.71 (2010) due to the financial crisis of 2008, i. e. from 0.67 (2019) to a whopping 0.79 (2020) due to the current health crisis. This paper presents the problem of seasonality in Croatian counties, but also regarding the most important emitting areas from which foreign tourists come to Croatia. Tourism regions and tourists whose seasonality was highly affected with crisis were highlighted. Also, guidelines for dealing with the presented problem were proposed.

Keywords: tourism, seasonality, Croatia, crisis