EXPLORING THE HURDLES OF ALBANIAN TOURISM AND BUSINESS LOGISTICS IN THE MODERN ERA

Abstract

Tourism and business logistics are two critical sectors that contribute significantly to the global economy. However, these industries are facing a range of challenges in the 21st century that threaten their sustainability and growth. The tourism industry in Albania has been growing rapidly in recent years, with the country attracting an increasing number of international visitors. However, the industry is facing several challenges that threaten its sustainability and growth. The 21st century has brought new challenges to the tourism industry, especially in Albania. The country has great potential for tourism, but it faces various hurdles, including inadequate infrastructure, lack of investment, and insufficient marketing. In addition, the logistics of tourism businesses have become more complex due to the increasing use of technology and the need for sustainability. These challenges require creative solutions, such as investing in infrastructure, improving marketing strategies, and adopting sustainable practices. Only by addressing these challenges can Albania's tourism industry thrive in the modern era. This article will explore some of the key challenges facing these industries and their potential implications for the future.