APPLICATION OF QUALITY MANAGEMENT AS AN ADVANTAGE IN TOURISM IN MACEDONIA

Abstract

Quality management in tourism plays a critical role in ensuring customer satisfaction and long-term success of tourism operations. In tourism, quality is a key factor for competitiveness and maintaining customer loyalty. Starting from the importance of treating this problem, this paper investigates the fastest possible application of quality management in tourism to ensure high quality of services, and thus improved tourist experiences and repeat visits. By processing data and using world databases, this paper offers a comparative analysis, but also shows that the application of quality management is weaker. Therefore, the paper gives recommendations that every tourism company should implement QM, if the company wants positive results from its operations, growth of its revenues in the long term by improving operational effectiveness and resource management