FACTORS INFLUENCING INTENTIONS IN HOTEL SELECTION:  MILLENNIALS’ PERCEPTION

Cvetanka Ristova Maglovska; Tanja Angelkova Petkova; Martin Dzambaski

doi:10.46763/YFNTS2471126rm

Cvetanka Ristova Maglovska Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
Tanja Angelkova Petkova Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
Martin Dzambaski Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia

DOI: https://doi.org/10.46763/YFNTS2471126rm

Abstract

Each choice of hotel selection is never made at random; rather, they are the result of a calculated relationship between several factors that influence a guest’s tastes. The complex and fascinating maze of guest behaviour in hotel selection choosing goes from the tempting appeal of positive online reviews to the subtle influence of pricing methods. Every step a guest takes as they make their way through the vast number of alternatives offers a new level of significance which influences the final decision. So,
what truly influences the selection of the ideal hotel accommodation?