FACTORS INFLUENCING INTENTIONS IN HOTEL SELECTION: MILLENNIALS’ PERCEPTION

Authors

  • Cvetanka Ristova Maglovska Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
  • Tanja Angelkova Petkova Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
  • Martin Dzambaski Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia

DOI:

https://doi.org/10.46763/YFNTS2471126rm

Abstract

Each choice of hotel selection is never made at random; rather, they are the result of a calculated relationship between several factors that influence a guest’s tastes. The complex and fascinating maze of guest behaviour in hotel selection choosing goes from the tempting appeal of positive online reviews to the subtle influence of pricing methods. Every step a guest takes as they make their way through the vast number of alternatives offers a new level of significance which influences the final decision. So,
what truly influences the selection of the ideal hotel accommodation? 

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Published

2024-05-30

Issue

Vol. 7 No. 1 (2024): 7th International Scientific Conference "Challenges of Tourism and Business Logistics in the 21st Century" - (ISCTBL)

Section

Tourism, hospitality and gastronomy