FACTORS INFLUENCING INTENTIONS IN HOTEL SELECTION: MILLENNIALS’ PERCEPTION

Authors

  • Cvetanka Ristova Maglovska Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
  • Tanja Angelkova Petkova Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia
  • Martin Dzambaski Faculty of tourism and business logistics, Goce Delcev University, Stip, R.N. Macedonia

DOI:

https://doi.org/10.46763/YFNTS2471126rm

Abstract

Each choice of hotel selection is never made at random; rather, they are the result of a calculated relationship between several factors that influence a guest’s tastes. The complex and fascinating maze of guest behaviour in hotel selection choosing goes from the tempting appeal of positive online reviews to the subtle influence of pricing methods. Every step a guest takes as they make their way through the vast number of alternatives offers a new level of significance which influences the final decision. So,
what truly influences the selection of the ideal hotel accommodation? 

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Published

30.05.2024

Issue

Vol. 7 (2024): 7th International Scientific Conference "Challenges of Tourism and Business Logistics in the 21st Century"

Section

Tourism, Hospitality and Gastronomy

License

The intellectual property and copyright of the original content in all scientific contributions within the published paper shall remain with the authors. The authors grant ISCTBL permission to publish the paper. All authors agree to publish the paper under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).