PROVADIA: NEW HORIZONS FOR THE DEVELOPMENT OF ALTERNATIVE TOURISM

Abstract

Provadia is a city with a rich historical heritage. It is located in Northeastern Bulgaria, about 50 km from the seaside capital of Bulgaria - Varna. Its favorable geographical location, natural features and cultural and historical landmarks provide opportunities for the development of various types of tourism. In the context of the contemporary challenges facing the tourism sector, the city has the potential to establish itself as an attractive destination for cultural, balneological, ecotourism and alternative forms of tourism activity. The key factors for the development of tourism in Provadia, the potential challenges and the prospects for sustainable management of tourism resources are examined. The purpose of this article is to present and promote the opportunities for tourism, attract visitors in order to seek opportunities for the use and development of the tourism resources of the city of Provadia. This article aims to analyze the opportunities for tourism development in Provadia, identify key challenges, and propose strategies for increasing the attractiveness of the city as a tourist destination.